610-768-2899
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610-768-2899
The Situation: Monitoring of the competitive environment, and acquisition and interpretation of competitive intelligence is vital to inform internal product development strategy. Knowing the competition’s target indications and development milestones, and what developmental issues have already been uncovered can help steer internal development activities. A large pharmaceutical organization had recognized the need to re-evaluate their capabilities in the competitive intelligence arena and to modernize their informatics tools used to monitor, filter, evaluate, disseminate and integrate relevant competitive intelligence information from both external and internal sources.